The holiday season is one of the best opportunities for businesses to show appreciation and strengthen relationships. Whether you’re thanking loyal customers, rewarding employees, or both, the right holiday gift can leave a lasting impression. But with so many options, where do you begin?
At Straub Marketing, we specialize in helping companies across Des Moines, Iowa, and throughout the Midwest simplify their holiday gifting with curated branded merchandise, corporate promotional products, and custom company products. Here are some things to consider as you plan your holiday gifting strategy.
The first step is determining your audience: employees, clients, or both. Each group may warrant a slightly different approach:
The gift you choose should represent your company in a meaningful way. Practical items—like branded drinkware, tech accessories, or apparel—show dependability and keep your brand in everyday use. Seasonal products, such as cozy blankets, holiday ornaments, or themed food gifts, add timeliness and fun, keeping your company top of mind during special moments. Premium gifts, including executive pens, wireless headphones, or high-quality travel gear, highlight quality and exclusivity—perfect for leaving a strong, lasting impression.
Straub Marketing can help you strike the right balance between practicality, creativity, and impact. Our team works with you to curate branded merchandise that not only carries your logo but also reinforces your company values. Whether you want to inspire daily use, create a festive touch, or deliver a luxury keepsake, we’ll ensure your gift resonates with recipients and strengthens your brand presence.
How a gift is delivered can make just as much of an impact as the gift itself. A personal handoff at a company event creates a moment of connection, while a package shipped to a client’s office or home can feel thoughtful and convenient. Even something as simple as leaving a gift on an employee’s desk can brighten their day and strengthen workplace morale.
Straub Marketing helps elevate this experience with complete kitting solutions designed to fit your needs. From reusable tote bags and festive gift bags to custom-designed boxes, the packaging itself can reinforce your brand and add excitement to the unboxing moment. A well-presented gift shows attention to detail, turning a simple gesture into a memorable experience.
Holiday gifting sneaks up quickly. To avoid delays and limited inventory, Straub Marketing recommends starting your holiday gifting discussions in September or October. This ensures enough time to order, customize, and deliver gifts by late November or early December—giving your company plenty of time to hand them out before the holiday rush.
Holiday gifting doesn’t have to be overwhelming. With Straub Marketing, you’ll have a partner who can guide you through the process, from product selection to delivery. Whether you’re looking for branded apparel, branded merchandise, or a complete holiday gifting solution, our team is here to help you spread cheer this holiday season. Also, see our 2025 Holiday Gift Guide.
Ready to get started? Contact Straub Marketing today to plan your holiday gifting strategy.
