By John Lickteig, President
The World Cup is coming to North America this June, and for Midwest soccer fans, the action will be closer than ever. Matches will be played in nearby Kansas City, bringing regional excitement, watch parties, corporate events, and plenty of fan engagement.
For businesses, this creates a unique opportunity to connect with customers during one of the biggest sporting events in the world.
If you are looking for a fun way to join the celebration while promoting your brand, soccer-themed promotional products are a natural fit. From simple giveaways to memorable branded items, like full-size branded soccer balls, there are plenty of ways to tap into the energy of the tournament.
Here are a few ideas to get started.
When it comes to soccer-themed giveaways, starting with a ball just makes sense.
Stress balls are a longtime promotional product favorite, and there are plenty of soccer-inspired options to choose from. You can keep it classic with a standard soccer-themed stress balls or go a little more playful with versions that come on keychains or even ones with arms and legs.
No matter the style, they are a fun and practical way to keep your brand in customers’ hands.
Team scarves are one of the most iconic traditions in soccer fandom, dating back to the early 1900s. Fans proudly hold them high during matches and wear them year-round to show their support.
A branded soccer scarf lets your company tap into that tradition while creating a stylish item customers will actually want to wear.
Looking for something small but useful?
Soccer-shaped lip balm containers are a clever way to tie into the theme while offering a product people will use long after the tournament ends. Practical giveaways like this tend to stick around, keeping your brand visible well beyond the event itself.
Hot-cold packs are the kind of item many people keep on hand at home, ready for bumps, bruises, or sore muscles.
Round hot-cold packs designed to look like soccer balls add a fun twist to a practical product while still providing plenty of space for your company logo.
Not every promotional product has to look like a soccer ball to capture the excitement of the World Cup. Some of the most effective items are the ones fans bring to games, watch parties, or outdoor events.
String backpacks are a popular choice for carrying essentials like sunscreen, snacks, and water bottles. Clear belt bags are another practical choice, especially as many stadiums now require clear bags for security. A branded clear belt bag gives fans a convenient way to carry their phone, wallet, and tickets while keeping your logo front and center.
For summer matches, handheld personal fans can be a welcome relief in the stands. And for client gifts or event kits, food items like trail mix or snack packs are always a crowd-pleasing addition for game-day snacking.
There are plenty of other creative ways to join the soccer spirit.
From soccer ball fidget toys to keychains with a rain poncho tucked inside, there are many small items perfect for events or giveaways. If you want to bring some extra energy, options like soccer maracas, cowbells, and noisemakers are always crowd favorites.
And yes, you can even get a soccer-themed rubber duck.
At Straub Marketing, we help businesses choose promotional products that align with their goals, audience, and distribution plans. If you are looking to take advantage of the World Cup buzz, we would love to help you find the right items for your brand. Contact us to learn more.